{"id":2377,"date":"2024-06-18T18:44:09","date_gmt":"2024-06-18T16:44:09","guid":{"rendered":"https:\/\/lucholacanna.com.ar\/merci\/?page_id=2377"},"modified":"2024-07-22T16:58:06","modified_gmt":"2024-07-22T19:58:06","slug":"vilas","status":"publish","type":"page","link":"https:\/\/merci-branddesign.com\/es\/vilas\/","title":{"rendered":"Vilas"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"2377\" class=\"elementor elementor-2377\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70df92a e-con-full e-flex e-con e-parent\" data-id=\"70df92a\" data-element_type=\"container\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6039783 e-flex e-con-boxed e-con e-parent\" data-id=\"6039783\" data-element_type=\"container\" 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data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text 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data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e425229 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"e425229\" data-element_type=\"container\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d5f2b9 e-con-full e-flex e-con e-child\" data-id=\"3d5f2b9\" data-element_type=\"container\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b8ca69 elementor-widget elementor-widget-text-editor\" data-id=\"4b8ca69\" data-element_type=\"widget\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><b>Guillermo Vilas<\/b><br \/>Branding<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6227390 e-flex e-con-boxed e-con e-parent\" data-id=\"6227390\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0c8bc82 e-con-full e-flex e-con e-child\" data-id=\"0c8bc82\" data-element_type=\"container\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ac733a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0ac733a\" data-element_type=\"widget\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f3ee225 e-flex e-con-boxed e-con e-parent\" data-id=\"f3ee225\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-50ae9ba e-con-full e-flex e-con e-child\" data-id=\"50ae9ba\" data-element_type=\"container\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98ecffd elementor-widget elementor-widget-text-editor\" data-id=\"98ecffd\" data-element_type=\"widget\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Cliente<\/strong><br \/>Guillermo Vilas<\/p><p><strong>Pa\u00eds<\/strong><br \/>Argentina<\/p><p><strong>Sector<\/strong><br \/>Sport\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c25cb7 e-con-full e-flex e-con e-child\" data-id=\"1c25cb7\" data-element_type=\"container\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51f7243 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"51f7243\" data-element_type=\"widget\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tGuillermo Vilas se convirti\u00f3 en una superestrella del tenis Argentino en los a\u00f1os 70, demostrando su fenomenal habilidad al conseguir grandes victorias. Vilas nos eligi\u00f3 para hacer un restyling de su identidad y crear un posicionamiento claro que marque una diferencia dentro del mercado actual.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d69438d e-flex e-con-boxed e-con e-parent\" data-id=\"d69438d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f44ee56 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"f44ee56\" data-element_type=\"container\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb44bb9 e-con-full e-flex e-con e-child\" data-id=\"cb44bb9\" data-element_type=\"container\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aaa24f2 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"aaa24f2\" data-element_type=\"widget\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Rebranding<\/strong><br \/><strong>Identidad visual<\/strong><br \/><strong>Packaging<\/strong><br \/><strong>Estrategia de contenido<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33d6c55 e-flex e-con-boxed e-con e-parent\" data-id=\"33d6c55\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d4e7bfb e-con-full e-flex e-con e-child\" data-id=\"d4e7bfb\" data-element_type=\"container\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ccae511 elementor-widget 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img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/merci-branddesign.com\/wp-content\/uploads\/2024\/06\/video_4.mp4\" controls=\"\" preload=\"metadata\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/merci-branddesign.com\/wp-content\/uploads\/2024\/06\/a5Recurso-53.png);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-play\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M838 162C746 71 633 25 500 25 371 25 258 71 163 162 71 254 25 367 25 500 25 633 71 746 163 837 254 929 367 979 500 979 633 979 746 933 838 837 929 746 975 633 975 500 975 367 929 254 838 162M808 192C892 279 933 379 933 500 933 621 892 725 808 808 725 892 621 938 500 938 379 938 279 896 196 808 113 725 67 621 67 500 67 379 108 279 196 192 279 108 383 62 500 62 621 62 721 108 808 192M438 392V642L642 517 438 392Z\"><\/path><\/svg>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Play Video<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-efa55ed e-flex e-con-boxed e-con e-parent\" data-id=\"efa55ed\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-285fab2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"285fab2\" data-element_type=\"widget\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-99b468e e-flex e-con-boxed e-con e-parent\" data-id=\"99b468e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-892f674 elementor-widget elementor-widget-text-editor\" data-id=\"892f674\" data-element_type=\"widget\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Desaf\u00edo de Marca<\/b><br \/><br \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffe6dd9 elementor-widget elementor-widget-text-editor\" data-id=\"ffe6dd9\" data-element_type=\"widget\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tNuestro gran desaf\u00edo fue construir un posicionamiento aut\u00e9ntico y una identidad visual original, m\u00e1s all\u00e1 de las tendencias, para ganar un lugar en el mercado.\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1693c5 e-flex e-con-boxed e-con e-child\" data-id=\"c1693c5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-631023a e-con-full e-flex e-con e-child\" data-id=\"631023a\" data-element_type=\"container\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-006c761 elementor-widget elementor-widget-image\" data-id=\"006c761\" data-element_type=\"widget\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1656\" height=\"767\" src=\"https:\/\/merci-branddesign.com\/wp-content\/uploads\/2024\/06\/a5Recurso-22-1.png\" class=\"attachment-full size-full wp-image-2380\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96a3cbd e-flex e-con-boxed e-con e-parent\" data-id=\"96a3cbd\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-578fa2b e-con-full e-flex e-con e-child\" data-id=\"578fa2b\" data-element_type=\"container\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b914384 elementor-widget elementor-widget-image\" data-id=\"b914384\" data-element_type=\"widget\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"806\" height=\"818\" src=\"https:\/\/merci-branddesign.com\/wp-content\/uploads\/2024\/06\/a5Recurso-23-1.png\" class=\"attachment-full size-full wp-image-2381\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b5ee3f e-con-full e-flex e-con e-child\" data-id=\"3b5ee3f\" data-element_type=\"container\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b62338c elementor-widget elementor-widget-image\" data-id=\"b62338c\" data-element_type=\"widget\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"806\" height=\"818\" src=\"https:\/\/merci-branddesign.com\/wp-content\/uploads\/2024\/06\/a5Recurso-24-1.png\" class=\"attachment-full size-full wp-image-2382\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58b144c e-flex e-con-boxed e-con e-parent\" data-id=\"58b144c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1878e11 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"1878e11\" data-element_type=\"container\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7e23d0 e-con-full e-flex e-con e-child\" data-id=\"c7e23d0\" data-element_type=\"container\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d4d845 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6d4d845\" data-element_type=\"widget\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53e8e14 elementor-widget elementor-widget-text-editor\" data-id=\"53e8e14\" data-element_type=\"widget\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>\u00bfQu\u00e9 hicimos?<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54746a7 e-flex e-con-boxed e-con e-parent\" data-id=\"54746a7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4b9085a e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"4b9085a\" data-element_type=\"container\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f5e3a2 e-con-full e-flex e-con e-child\" data-id=\"0f5e3a2\" data-element_type=\"container\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c97963 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"5c97963\" data-element_type=\"widget\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tDise\u00f1amos una identidad visual dentro de un contexto urbano, lejos del enfoque retro y  alejados de la \u00e9poca donde Vilas se consagr\u00f3. La marca le habla al consumidor de una forma simple y directa, y tambi\u00e9n llevamos eso al plano visual.<br><br>\n\nDesarrollamos una estrategia de color para apropiarnos del verde lima, detalle que refiere a la pelota y el mundo del tenis. Lo convertimos en brand color y lo usamos en detalles acompa\u00f1ado de una paleta full blanco y negro.<br><br>\n\nLa fotograf\u00eda, la tipograf\u00eda y los recursos visuales se complementan para aportar una fuerte dosis de dinamismo y autenticidad en todo el sistema.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d29e2b1 e-flex e-con-boxed e-con e-parent\" data-id=\"d29e2b1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7f27989 e-con-full e-flex e-con e-child\" data-id=\"7f27989\" data-element_type=\"container\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2981c5b elementor-widget elementor-widget-video\" data-id=\"2981c5b\" data-element_type=\"widget\" data-settings=\"{&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/merci-branddesign.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/a5Recurso-54.png&quot;,&quot;id&quot;:2400,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;,&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/merci-branddesign.com\/wp-content\/uploads\/2024\/06\/video_5.mp4\" controls=\"\" preload=\"metadata\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/merci-branddesign.com\/wp-content\/uploads\/2024\/06\/a5Recurso-54.png);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-play\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M838 162C746 71 633 25 500 25 371 25 258 71 163 162 71 254 25 367 25 500 25 633 71 746 163 837 254 929 367 979 500 979 633 979 746 933 838 837 929 746 975 633 975 500 975 367 929 254 838 162M808 192C892 279 933 379 933 500 933 621 892 725 808 808 725 892 621 938 500 938 379 938 279 896 196 808 113 725 67 621 67 500 67 379 108 279 196 192 279 108 383 62 500 62 621 62 721 108 808 192M438 392V642L642 517 438 392Z\"><\/path><\/svg>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Play Video<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4214ed e-flex e-con-boxed e-con e-parent\" data-id=\"a4214ed\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-437b97b e-con-full e-flex e-con e-child\" data-id=\"437b97b\" data-element_type=\"container\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6eed191 elementor-widget elementor-widget-image\" data-id=\"6eed191\" data-element_type=\"widget\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"806\" height=\"818\" src=\"https:\/\/merci-branddesign.com\/wp-content\/uploads\/2024\/06\/a5Recurso-26-1.png\" class=\"attachment-full size-full wp-image-2384\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7835d1 e-con-full e-flex e-con e-child\" data-id=\"a7835d1\" data-element_type=\"container\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37fe9bf elementor-widget elementor-widget-image\" data-id=\"37fe9bf\" data-element_type=\"widget\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"806\" height=\"818\" src=\"https:\/\/merci-branddesign.com\/wp-content\/uploads\/2024\/06\/a5Recurso-27-1.png\" class=\"attachment-full size-full wp-image-2385\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b084b1 e-flex e-con-boxed e-con e-parent\" data-id=\"4b084b1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e188dff e-con-full e-flex e-con e-child\" data-id=\"e188dff\" data-element_type=\"container\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e3eed2 elementor-widget elementor-widget-image\" data-id=\"3e3eed2\" data-element_type=\"widget\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div 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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"806\" height=\"819\" src=\"https:\/\/merci-branddesign.com\/wp-content\/uploads\/2024\/06\/a5Recurso-31.png\" class=\"attachment-full size-full wp-image-2388\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5358814 e-con-full e-flex e-con e-child\" data-id=\"5358814\" data-element_type=\"container\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9515f3e elementor-widget elementor-widget-image\" data-id=\"9515f3e\" data-element_type=\"widget\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"806\" height=\"819\" src=\"https:\/\/merci-branddesign.com\/wp-content\/uploads\/2024\/06\/a5Recurso-32.png\" class=\"attachment-full size-full wp-image-2389\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a7b396 e-flex e-con-boxed e-con e-parent\" data-id=\"6a7b396\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc8176c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"cc8176c\" data-element_type=\"widget\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/merci-branddesign.com\/es\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Empezar un proyecto<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Guillermo VilasBranding ClientGuillermo Vilas CountryArgentina SectorSport\u00a0 Guillermo Vilas became a superstar of Argentine tennis in the 70&#8217;s, demonstrating his phenomenal ability to achieve great victories. Vilas chose us to restyle his identity and create a clear positioning that makes a difference in today&#8217;s market. RebrandingVisual IdentityPackagingContent strategy https:\/\/merci-branddesign.com\/wp-content\/uploads\/2024\/06\/video_4.mp4 Brand Challenge Our big challenge was to build an authentic positioning and &hellip;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-2377","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/merci-branddesign.com\/es\/wp-json\/wp\/v2\/pages\/2377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/merci-branddesign.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/merci-branddesign.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/merci-branddesign.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/merci-branddesign.com\/es\/wp-json\/wp\/v2\/comments?post=2377"}],"version-history":[{"count":80,"href":"https:\/\/merci-branddesign.com\/es\/wp-json\/wp\/v2\/pages\/2377\/revisions"}],"predecessor-version":[{"id":4113,"href":"https:\/\/merci-branddesign.com\/es\/wp-json\/wp\/v2\/pages\/2377\/revisions\/4113"}],"wp:attachment":[{"href":"https:\/\/merci-branddesign.com\/es\/wp-json\/wp\/v2\/media?parent=2377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}