Fenarc
Human resources

Client
Fenarc

Country
Argentina

Sector
Talent recruitment

Fenarc is a brand with an innovative service and a purpose as noble as necessary: To connect people with job proposals that can enhance each professional profile in high exposure markets.
Branding
Visual identity
Verbal identity
Digital campaign
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Brand Challenge

Achieve a design that has a strong graphic impact for an uncertain year, defined by the Covid-19 pandemic. Develop a strong and compelling brand that would allow you to change the hopeless perception that was prevalent in the early days of the pandemic.
What did we do
We proposed a versatile positioning in which Fenarc stands out as a key partner for companies and, at the same time, the perfect solution to enhance the talent of candidates throughout LATAM.

We combined experience, innovation and authenticity in the brand voice. We designed a synthetic logo with a strong conceptual charge that highlights one of the main differentials of the brand: the ideal combination of the two worlds, employer and employee.

We defined a chromatic range inspired by the industry. We selected a modern typography to connect the brand with the human and technological universe in a clear and direct way.

We established different visual resources with lines and illustrations that transmit the simplification of processes and relevant information to the audience.

We completed the system with a clean, natural and spontaneous photographic style.
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