Ivess
Saborizate

Client
Ivess

Country
Argentina

Sector
Flavored drink

Ivess flavored is a new mineral water infused with fruit flavors. The drink combines two healthy trends: 0 calories and natural fruits.

Packaging
Brand identity
Campaigns

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Brand Challenge

To update the brand’s classic identity and bring it to a more modern public. Highlight the fresh and natural flavors, and distinguish it in a saturated market such as the flavored water market.
What did we do
A colorful brand identity was designed to help the brand stand out in the category. The flavor name is integrated with nature-inspired illustrations, and can appear in various colors depending on the flavor.

We used a typeface with stroke thicknesses and redrawn endings, to personalize it and reflect the natural. The label is transparent, to highlight the flavor and content of the water.

The illustrations also extend to promotional materials, such as posters, street signs and store displays.
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