We developed a communication platform as an active space for the team to inspire and engage in a courageous and guiding way.

The brand identity is intended to be more expressive and inviting. For the movement-based applications, the letters are mixed in an intertwined path, which unites and connects us, to form “One” with a number 1. We are all 1, we are all one big team.

The tone of voice used in the various applications focuses on the idea of being “inspirational and optimistic”, highlighting that ONE TEAM takes the power of togetherness seriously, and communicates it with large doses of spirit.