Priority wings is the event that rewards the best distributors and recognizes the vendors that trust Red Bull. Only 20 participants compete to be the first Priority Wings and live unique experiences.
Visual Identity Direct Marketing
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Brand Challenge
Our main challenge was to strengthen the recognition of Priority Wings as the most important award and incentive in the region. In addition, to bring to the forefront the Branding and Performance solutions to enhance the business opportunities offered by Red Bull.
What did we do?
We created a key visual aesthetically aligned to exclusivity, keeping the visual references of the brand: challenge, wings and a lit spotlight that represents overcoming. This time, we incorporated new elements inspired by the categories that are awarded. We also worked with the brand’s identity colors and added black and silver to give it a sophisticated style.
