Red Bull
Summer & Limited Edition

Client
Red Bull

Country
Argentina

Sector
Energy Drink

Every summer Red Bull brings new flavors. It calls on us to communicate its new launches in an attractive and tempting way.

Packaging
Brand Identity

Brand Challenge

To create a communication that took into account Red Bull’s popularity, but was radical enough to appeal to new consumer groups. Specifically, it had to appeal to young people between the ages of 21 and 30, who until then had not been regular consumers of energy drinks.

What did we do?

We launched limited-edition boxes, which posed a technical challenge, as several elements were interconnected and had to fit together precisely.

Three-dimensional elements were designed into the project, creating the boxes that house each of the elements: To create a sense of discovery, different materials were used for each layer of the nested boxes, from wood to dies of different shapes and sizes and adding elements that refer to summer and the taste of fruits.

Inside we found a couple of cans with the new flavor, and the kits include coolers, summer hats, sound amplifiers, synthetic grass and stickers.