We designed a visual identity within an urban context, far from the retro approach and away from the era where Vilas was established. The brand speaks to the consumer in a simple and direct way, and we also took that to the visual level.

We developed a color strategy to appropriate lime green, a detail that refers to the ball and the world of tennis. We turned it into a brand color and used it in details accompanied by a full black and white palette.

Photography, typography and visual resources complement each other to bring a strong dose of dynamism and authenticity to the whole system.